Can synthetic intelligence be inventive?


COPENHAGEN — It was final summer time that Fox studios put its belief in a supercomputer to assist create a trailer for its new thriller-horror film.

It’s a chief instance of a time when filmmakers had been comfy placing a step within the inventive course of within the fingers of a machine. In a world the place technological advances, together with the rise synthetic intelligence, have change into the topic of a lot analysis, will we see extra corporations within the film trade turning into reliant on AI?

Jim R. Smith (pictured), IBM fellow and supervisor of multimedia and imaginative and prescient, IBM T.J. Watson Analysis Heart, mentioned the intersection between creativity and AI to an viewers on the Copenhagen Worldwide Documentary Pageant on Monday.

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So, can synthetic intelligence be inventive?

“Not but by itself, however clearly, synthetic intelligence working along with inventive human individuals has an excellent potential to supply issues which transcend what we do as we speak,” stated Smith.

IBM was contacted by Fox Studios final summer time to see if its supercomputer, Watson, may analyze Fox’s new thriller-horror film Morgan and develop its trailer.

Smith and the group at IBM fed the pc 100 horror movie trailers and reduce them into scenes. Watson then carried out visible, sound and composition analyses on every scene to understand the character of the trailers. 

After watching Morgan, Watson picked out 10 scenes that got to the IBM in-house movie editor to create the trailer. Solely one among Watson’s picks was discarded, because the movie editor thought it had a twist that would spoil the film.

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Smith stated the media gave the trailer numerous consideration due to its use of synthetic intelligence. It additionally helped begin a dialogue on the subject of AI and creativity.

Watson performed a supporting position in creating the trailer, but when creativity is a mix of technique and magic, Smith stated, there may be the chance for AI to have a job in augmenting creativity.

AI can excel in its skill to investigate massive quantities of knowledge, discover patterns, make connections and make solutions that may enhance the method for many who the tech helps, he added.

Smith informed realscreen that whereas on this case Watson was used to create a horror trailer, it is also utilized to different genres, together with documentaries, by making use of the identical technique. The aim of the mission with Morgan, he stated, was to supply a single trailer, however in observe there may be the potential to create individualized trailers for everybody within the viewers.

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“We see nice potential to use this processing to many domains of video content material by repeating what we did right here.”

Smith additionally famous that this method to creating a trailer is also utilized to a feature-length movie.

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